L’Oeil has seen – DECEMBER
On October 25, Google and the Mobile Marketing Association France launched “Our Mobile Planet“, an interactive website offering detailed information about using Smartphones and the behaviours of mobile...
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L’Oeil has seen january
French people and digital technology: they are making the most of digital technology, in an enthusiastic way, but they have a hard time thinking digital. They have expressed their great expectations...
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IN BULK FEBRUARY 2012
Monoprix has launched Monop’ Street, a caravan aimed at selling snack food in the streets ofParis. In early 2012, Nestlé will be showing, on the website of the Maison Cailler chocolate brand, which it...
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L’Oeil has seen
“Individualistic, arrogant, unstable at work, undecided in love, addicted to porn, depoliticized, uncultivated…Critics bemoan 18-30 year-olds, the infamous “Generation Y”. To show the inventiveness of...
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L’Oeil has seen March
Too much chat Florence Ehnuel, a professor of philosophy, has taken a stance against the noise created by chatting. She talks about impunity, about the trivialisation of common incivility and about...
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APRIL 2012
Gourmet Gaming is a site which explains how to prepare dishes and cakes coming from or inspired by video games, ranging from Pokemon to World of Warcraft. For each purchase of a product concerned by...
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L’Oeil has seen April 2012
According to an American survey, tablet owners tend to use them a great deal in the six months following their purchase. Bur after a few months, their use settles down and becomes restricted to a few...
View ArticleL’Oeil has seen – May 2012
On average, French women spend an average of five hours a week on e-commerce sites, and half (52%) make online purchases at least once a month, according to a survey conducted by the eBay and...
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May 2012
Two universities in Estonia have focused on Fits-me technology through which an Internet user who wants to purchase their clothes on line can give their measurements to be sure that the jumper or dress...
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June-July 2012
Avoid the shopping crowds is an application which pulls together, in real time, data from different social networks to identify the most popular locations and therefore let you avoid them…...
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L’Oeil has seen – SEPTEMBER 2012
An order that came into force on 1 July allows video advertising panels to be displayed in French streets, something that was previously restricted to rail and tube stations. The urban screens can...
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SEPTEMBER 2012
Virgin Airlines has joined forces with the cosmetics brand bareMinerals to create a lipstick specially designed for air travel, which hydrates and can reduce the impact of changes in atmospheric...
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OCTOBER 2012
According to the blog “Pingdom”, the average user age is 37 on Twitter, 40 on Pinterest, 40 and a half on Facebook and 44 on LinkedIn (based on American internet users present on social networks in...
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October 2012
Japanese company Uniglo has created a free application called “Wake Up”, allowing users to customise their alarm according to the weather, the time and the day of the week. “Marché sur l’eau” is an...
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November 2012
Monday, the 26 Madame Figaro recently launched a free application, called Mad for, which makes a daily suggestion of what to wear depending on the weather. Mad For helps you find the right outfit from...
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December 2012
In Nancy, the Eat’s Good restaurant is offering a “menu du cœur” (charity set meal): for each set meal purchased, a sandwich is prepared on the premises and offered to a local association for the...
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January 2013
Monday January 28 Air France and Bilum, the designer label specialised in recycling materials, are working together to transform life jackets (that have passed their use-before date) into travel...
View ArticleSome addresses by L’OEil
Find all the addresses of the shops cited in the “Hyper-specialization” topic. Popellini 29 rue Debelleyme 75003 PARIS Tartes Kluger 15 rue Trousseau, 75011 Paris La Chambre aux confitures 60 rue...
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february 2013
Monday 25 To promote the Palio Adventure, its all-terrain vehicle, Fiat has dreamt up (for the USA) an advert printed on seed paper: once planted and sprayed, it transforms into a bush. Presented at...
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march 2013
Monday 4 March In Lille, la Ferme du Sart sends its customers the receipt of their purchases by e-mail, enabling them to express their satisfaction about the products that they have bought or suggest...
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